“Almost” is just about the least appealing adverb in the English language. Generally it means that you didn’t do what you were supposed to do. Nobody gets their homework in on time and then says that the dog almost ate it.

Still, NAD83 is almost ready, by which I mean that it isn’t quite ready for commercial use, but it is at a point where I’m comfortable talking about it, and excited to get feedback from the savvy marketers who will be our clients.

The premise is simple: a platform for building location-based marketing campaigns, or incorporating location into existing campaign channels.

Yes, location is all the rage these days, so your first reaction to news of another LBS play (let alone one that’s not even ready!) probably should be a healthy dose of skepticism.

And of course there are already plenty of fantastic social applications built around location. We’re not seeking to compete with any of these consumer-oriented tools. Instead we think that marketers can benefit hugely from engaging consumers with a wide variety of location-based offers, content and rewards. Our platform provides marketers with the tools to place, manage and report on the performance of these campaign components.

In short, we enable marketers to leverage location and create entirely new types of campaigns and brand experiences, without having to build any of the underlying tools or infrastructure themselves.

That’s all for now. Currently we’re in talks with large marketers about developing trial campaigns on our platform. Contact us if you’re interested in participating, or if you’d just like to hear more about our plans.